Super Bowl ads aim for the heart – and sometimes lower

 

For a non-snacking celebrity appearance, Squarespace hired a bearded Keanu Reeves and sat him by a campfire to tout its web hosting services. AIMING FOR THE HEART. Other advertisers are aiming straight for warm and fuzzy, figuring it's best to bet on "things that are universally liked," said Kelly …

from Google Alert - web hosting

 

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