BC-US–Super Bowl Ads,1st Ld-Writethru, US

 

After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity and are instead offering more in-game stunts and ads that aim for the heart — and sometimes lower. The stakes are high since marketers are paying more than $5 million per 30-second …

from Google Alert - web hosting

 

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